| Authors of Original Articles | xvii |
| Foreword by John Kenneth Galbraith | xxi |
| Acknowledgments | xxv |
| Volume Introduction by Neva R. Goodwin | xxvii |
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| Part I. Scope and Definition |
| Overview Essay (Neva R. Goodwin) | 1 |
| Asking How Much Is Enough (Alan Durning) | 11 |
| Consumption, Well-Being, and Virtue (David A. Cracker) | 14 |
| The Original Affluent Society (Marshall Sahlins) | 18 |
| The Limits to Satisfaction: Examination(William Leiss) | 21
|
| Will Raising the Incomes of All Increase the Happiness of All? (Richard
Easterlin) | 25 |
| The Expansion of Consumption (Allan Schnaiberg) | 27 |
| New Analytic Bases for an Economic Critique of Consumer Society (Juliet
Schor) | 31 |
| Consumption: The New Wave of Research in the Humanities and Social Sciences
(Colin Campbell) | 33 |
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| Part II. Consumption in the Affluent Society |
| Overview Essay (David Kiron) | 37 |
| Traumas of Time and Money in Prosperity and Depression (Gary Cross)
| 43 |
| The Insidious Cycle of Work and Spend (Juliet Schor) | 46 |
| Work, Consumption, and the Joyless Consumer (Raymond Benton, Jr.)
| 50 |
| The Study of Consumption, Object Domains, Ideology, and Interests and
|
| Toward a Theory of Consumption (Daniel Miller) | 52 |
| Notes on the Relationship Between Production and Consumption (Alan Warde)
| 58 |
| The Political Economy of Opulence (Harry G. Johnson) | 61 |
| The Increasing Scarcity of Time (Staffan B. Linder) | 64 |
| Social Limits to Growth: The Commercialization Bias (Fred Hirsch)
| 67 |
| Changing Consumption Patterns: The Transformation of Orange County Since
World War II (Alladi Venkatesh) | 73 |
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| Part III. Family, Gender, and Socialization |
| Overview Essay (David Kiron and Seymour Bellin) | 77 |
| The Domestic Production of Monies (Viviana Zeiizer) | 87 |
| Sitcoms and Suburbs: Positioning the 1950s Homemaker (Mary Both Haralovich)
| 90 |
| Gender as Commodity (Susan Willis) | 92 |
| Gender and Consumption: Transcending the Feminine? (A. Fuat Firat)
| 95 |
| Meanings of Material Possessions as Reflections of Identity (Helga Dittmar)
| 97 |
| Friendship or Commodities? The Road Not Taken: Friendship, Consumerism, and
Happiness (Robert E. Lane) | 101 |
| Playing with Culture: Toys, TV, and Children's Culture in the Age of Marketing
(Stephen Kline) | 104 |
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| Part IV. The History of Consumer Society |
| Overview Essay (Frank Ackerman) | 109 |
| The History of Consumption: A Literature Review and Consumer Guide (Grant
McCracken) | 119 |
| Changes in English and Anglo-American Consumption from 1550 to 1800 (Carole
Shammas) | 122 |
| Pictorial Prints and the Growth of Consumerism: Class and Cosmopolitanism
in Early Modern Culture (Chandra Mukerji) | 126 |
| The Quaker Ethic: Plain Living and High Thinking in American Culture (David
E. Shi) | 129 |
| The Consumer Revolution of Eighteenth-Century England (Neil McKendrick)
| 132 |
| Consumerism and the Industrial Revolution (Ben Fine and Ellen Leopold)
| 135 |
| Learning to Consume: Early Department Stores and the Shaping of the Modern
Consumer Culture (1800-1914) (Rudi Laermans) | 138 |
| From Salvation to Self-Realization: Advertising and the Therapeutic Roots
of Consumer Culture (T.J. Jackson Lears) | 141 |
| The Consumer's Comfort and Dream (Gary Cross) | 144 |
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| Part V. Foundations of Economic Theories of Consumption |
| Overview Essay (Frank Ackerman) | 149 |
| Materialism and Modern Political Philosophy (Joel Jay Kassiola) | 159 |
| The History of Economies from a Humanistic Perspective (Mark A. Lutz and
Kenneth Lux) | 162 |
| Capital, Labor, and the Commodity Form (Martyn J. Lee) | 166 |
| Institutional Economics and Consumption (David B. Hamilton) | 170
|
| Keynes' Economic Thought and the Theory of Consumer Behavior (S.A. Drakopoulos)
| 173 |
| A Reformulation of the Theory of Saving (James S. Duesenberry) | 176 |
| Bandwagon, Snob, and Vcblen Effects in the Theory of Consumers' Demand (Harvey
Leibenstein) | 179 |
| The Standard of Living and the Capacity to Save (Ragnar Nurkse) | 183
|
| The Imperatives of Consumer Demand and the Dependence Effect (John Kenneth
Galbraith) | 186 |
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| Part VI. Critiques and Alternatives in Economic Theory |
| Overview Essay (Frank Ackerman) | 189 |
| Alternative Approaches to Consumer Behavior (Raymond Benton, Jr.)
| 201 |
| The Separative Self: Androcentric Bias in Neoclassical Assumptions (Paula
England) | 204 |
| Economics, Psychology, and Consumer Behavior (Ben Fine and Ellen Leopold)
| 207 |
| The Psychology and Economics of Motivation (Tibor Scitovsky) | 209 |
| The Neglected Realm of Social Scarcity (Fred Hirsch) | 214
|
| The Demand for Unobservable and Other Nonpositional Goods (Robert H.
Frank) | 219 |
| Change and Innovation in the Technology of Consumption(Kelvin Lancaster)
| 222 |
| Procrastination and Obedience (George A. Akerlof) | 225 |
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| Part VII. Perpetuating Consumer Culture: Media, Advertising, and Wants
Creation |
| Overview Essay (David Kiron) | 229 |
| The Distorted Mirror: Reflections on the Unintended Consequences of Advertising
(Richard Pollay) | 236 |
| Modern Consumerism and Imaginative Hedonism (Colin Campbell) | 238 |
| Social Comparison, Advertising, and Consumer Discontent (Marsha Richins)
| 242 |
| Limits to Satisfaction: Diagnosis (William Leiss) | 245 |
| Goods as Satisfiers (William Leiss, Stephen Kline, and Sut Jhally)
| 248 |
| Introduction to Fables of Abundance (T.J. Jackson Lears) | 251
|
| Advertising (Ben Fine and Ellen Leopold) | 254 |
| The Emergence of American Television: The Formative Years and Toward a New
Video Order: The 1980s (J. Fred MacDonald) | 257 |
| Television and the Structuring of Experience (Robert Kubey and Mihaly
Csikszentmihalyi) | 260 |
| Theories of Consumption in Media Studies (David Morley) | 262 |
| Household Debt Problems: Toward a Micro-Macro Linkage (Samuel Cameron)
| 266 |
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| Part VIII. Consumption and the Environment |
| Overview Essay (Jonathan Harris) | 269 |
| The Allocation and Distribution of Resources (Mark Sagoff) | 277 |
| Market and Nonmarket Determinants of Private Consumption and Their Impacts
on the Environment (Mario Cogoy) | 280 |
| Consumption: Value Added, Physical Transformation, and Welfare (Herman
Daly) | 284 |
| Creating the Affluent Society (Clive Ponting) | 287 |
| Natural Resource Consumption (World Resources Institute) | 291 |
| The Environmental Costs of Consumption (Alan Darning) | 294 |
| Creating a Sustainable Materials Economy (John E. Young and Aaron Sachs)
| 296 |
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| Part IX. Globalization and Consumer Culture |
| Overview Essay (Kevin Gallagber) | 301 |
| Development and the Elimination of Poverty (Nathan Keyfitz) | 309 |
| Third World Consumer Culture (Russell W. Belk) | 311 |
| Positional Goods, Conspicuous Consumption, and the International Demonstration
Effect Reconsidered (Jeffrey James) | 314 |
| Advertising in Nonaffluent Societies: Galbraith Revisited (Jeffrey James
and Stephen Lister) | 317 |
| The Culture-Ideology of Consumerism in the Third World
And The Culture-Ideology of Consumerism in Urban China (Leslie Sklair) | 320 |
| Transnational Advertising: Some Considerations of the Impact on
Peripheral Societies (Noreene Janus) | 325 |
| Transnational Corporations and Third World Consumption: Implications for
Competitive Strategies (Rhys Jenkins) | 327 |
| Gross National Consumption in the United States: Implications for Third World
Development (Thomas Walz and Edward Canda) | 330 |
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| Part X. Visions of an Alternative |
| Overview Essay (Neva R. Goodwin) | 333 |
| Economic Possibilities for Our Grandchildren (John Maynard Keynes)
| 343 |
| Alternatives to Mass Consumption (Jerome M. Segal) | 345 |
| Exiting the Squirrel Cage (Juliet Schor) | 349 |
| How to Bring Joy into Economics (Tibor Scitovsky) | 352 |
| Qualitative Growth (Fred Block) | 355 |
| The Poverty of Affluence: New Alternatives (Paul Wachtel) | 358
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| A Culture of Permanence (Alan Durning) | 361 |
| Living More Simply and Civilizational Revitalization (Duane Elgin)
| 363 |
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| Subject Index | 367 |
| Name Index | 383 |
