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Greco A.N., Rodriguez C.E., Wharton R.M. The Culture and Commerce of Publishing in the 21st Century.
Stanford: Stanford Business Books, 2006.
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Table of contents
Abstract
Reviews
Excerpt
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Preface |
vii |
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Contributors
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ix |
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Part
I General introduction to the U.S.
Book-Publishing Industry in the 21st Century |
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Chapter
1 Changes in the Book-Publishing Industry, 1945-2005 |
3 |
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Chapter
2 Commercial and Scholarly Book Publishing |
36 |
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Chapter
3 Organizational Choice in the U.S.
Book-Publishing Industry: Strategies for Domestic Success and Global Competitiveness
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85 |
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Chapter
4 The Economics of Publishing and the Impact of Technology on Book Publishing
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119 |
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Part
II People in Book Publishing |
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Chapter
5 Changing Demographics, Producers, and Consumers in Book Publishing |
165 |
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Chapter
6 People in Book Publishing: “ I’am glad I’am Not an Author”
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182 |
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Part
III Challenges Confronting the Book-Publishing Industry in the 21st Century |
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Chapter
7 The Major Challenges Confronting Book Publishers and Authors
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207 |
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Bibliography |
223 |
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Index
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257 |