|
Forword by Karin Knorr Cetina........................................................... |
ix |
|
Preface to the second edition............................................................ |
xiv |
|
Preface to the first edition................................................................. |
xv
|
|
1. Introduction................................................................................ |
1 |
|
Research questions.......................................................................... |
2 |
|
Photography and fashion.................................................................. |
2 |
|
Art, money and craft in photography................................................. |
4 |
|
The production of pictures................................................................ |
6 |
|
A note on the organization of this book............................................. |
10
|
|
2. The study of markets.................................................................. |
11 |
|
Types of markets.............................................................................. |
12 |
|
Economic theories of markets........................................................... |
14 |
|
Sociological theories of
markets........................................................ |
18 |
|
Summary........................................................................................... |
27
|
|
3. An overview of the fashion photography business.................. |
29 |
|
The markets..................................................................................... |
30 |
|
The actors who produce fashion photographs................................... |
33 |
|
The magazine................................................................................... |
54 |
|
The role of the advertising agency.................................................... |
55 |
|
Summary........................................................................................... |
58
|
|
4. Fashion photographers
as producers........................................ |
60 |
|
The meaning structure of the producers.......................................... |
61 |
|
The customers................................................................................. |
67 |
|
To work for a magazine................................................................... |
67 |
|
Working for an advertising agency.................................................. |
79 |
|
Two meaning structures... two markets?......................................... |
84 |
