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Baker, Wayne E. Networking Smart: How to Build Relationships for Personal and Organizational Success. New York: McGraw-Hill, 1994.
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Оглавление
Аннотация
Рецензии
Текст
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Table of Contents
| Preface | |
| Acknowledgments | |
| Introduction | 1 |
| 1. The Cult of the Deal: Old Attitudes in a New Business World | 25 |
| 2. The Networking Leader | 33 |
| 3. Building Intelligence Networks | 52 |
| 4. Managing Up, Down, and Sideways | 75 |
| 5. Bottlenecks and Bridges | 105 |
| 6. Managing Serendipity | 129 |
| 7. Tapping the Power of Diversity | 146 |
| 8. Networking through the Organizational Life Cycle | 169 |
| 9. Finding Good People (or Changing Jobs) | 185 |
| 10. Building Relationships with Customers and Clients | 197 |
| 11. Word-of-Mouth Marketing | 223 |
| 12. Building Supplier Partnerships | 241 |
| 13. Networking Clubs | 263 |
| 14. Cooperating with Competitors | 274 |
| 15. The Boundaryless Organization: Role Model for the 1990s and Beyond |
297 |
| References | 315 |
| Index | 359 |
