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Greco A.N., Rodriguez C.E., Wharton R.M. The Culture and Commerce of Publishing in the 21st Century.
Stanford: Stanford Business Books, 2006.
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Оглавление
Аннотация
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Is publishing a cultural or commercial endeavor? Drawing on extensive
data sets and applying the theoretical tools of both sociology and economics, The
Culture and Commerce of Publishing in the 21st Century is the definitive social and
economic analysis of the current state and future trends of the industry. This book
examines the substantive issues, challenges, and problems confronting the diverse,
and in many ways fragile, book publishing industry in the United States. The authors
specifically emphasize the consumer, college textbook, and scholarly publishing components
of the U.S. book publishing industry as they analyze the cultural and economic structure
of the book publishing industry in the twenty-first century.
The book begins by charting the changes in the book publishing industry between 1945
and 2005, then goes on to examine industry specifics, strategies being employed for
domestic and global competitiveness, and the economics of publishing and the impact
of technology. Through in-person interviews and a broad sampling of people from every
sector of the industry it examine the demographic trends in play. The temperature
of the current publishing culture is presented in a chapter titled “I'm Glad
I'm Not An Author . . .” The book ends by looking forward, highlighting the
trends likely to impact the growth of the industry in the future.
Throughout the book, the tables provided track the industry from 1945 until 2005,
and give the reader a snapshot of the data year-by-year, and category by category:
bestsellers, average book prices, U.S. bookstore sales, average sales by category,
and the demographic breakdown of readers. It also provides forecasts for the coming
years, both units and revenues, for 2005-2009. The thoughtful analysis presented
in this book will be valuable to leaders in publishing as well as the scholars and
analysts who study this industry.
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